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Upcycle solution
Intro
Upcycle Solution Intro

Upcycle Solution

Welcome to Upcycle Solution by Veepee’s digital experience!
US is a creative laboratory developed by Maroussia Rebecq, artist, activist, upcycling pioneer, and Jacques-Antoine Granjon CEO and founder of Veepee, a leading company in fashion destocking and e-commerce giant.
US is a platform generating concrete and creative solutions through upcycling, the concept being high-end recycling. At the crossroads between art and fashion, Upcycle Solution presents the first drop of these ultra creative pieces, offered in limited edition.
All these singular pieces are crafted by hand, in Veepee's atelier located in la Plaine Saint-Denis (France).

Manifesto

Introduction to us

LOUKOULOUC

Created in 2005 as an offbeat and creative way to boost the flash sale of vacuum cleaners of a well-known household appliance brand, Veepee members discovered Loukoulouc for the first time. The friendly critter with pink hair and a disproportionate trunk continues to be beloved by both our partner brands and members, making Loukoulouc the official Veepee mascot. Each one of our employees has one!

Love Story

Falling in love, a racing heartbeat, being under a spell, loving madly, loving endlessly, love, the universal feeling that stretches to infinity. The reason for living.

Since the creation of Veepee in 2001, our heart beats to the rhythm of our partner brands and members. A deep, sincere, and shared love with them.

We create the event every morning, every evening, and continually surprise you to spark your desire. We have been building this adventure working hand in hand with our partner brands for more than 20 years.

With 5,500 employees, Veepee is present in 10 countries, has 4.5 million visitors each day and has 66 million members across Europe... and we are only at the beginning of the adventure!

Love is in our DNA, along with creativity, reliability, and the operational excellence that we bring to our partner brands and our members every day.

Puppets Structure

The Sea Puppies are a skilful assembly of recycled down jackets making up giant cushions, whose abstract form becomes almost organic.

They are imaginary animals anyone would love to make friends with, in which you can settle down snuggly for a moment of relaxation...

Sourcing

Patchwork

Patchwork Tees 2

Knot Bag

A multicolored streamer that seems to have come from the future to land on the tables in our upcycling atelier. A way of showcasing Veepee’s link between past, present, and future.

Tie & Dye

The Masterpiece

Board Inspiration

Sportswear

Shooting Time

Cabin Handle

Magazine

Please to Meet You
Catalogue Maroussia Rebecq
Éditions Semiose 2022

Upcycle Furnitures

Textured Jeans

Packages

Every day nearly 90,000 packages are shipped thanks to Veepee employees from the Supply Chain teams. Their mission: to control and synchronize information flow and exchanges with the brands.

To provide members with the best service and improve logistics, Veepee has internalized the supply chain since its creation in 2001.

The group has 13 warehouses with a total surface area of 230,000 m2. In France, Veepee has 7 warehouses, including 3 in Ile-de-France and 3 near Lyon, totaling 155,000 m2 of surface area.

The last warehouse was inaugurated in Beaune in 2015. Its surface area of 10,000 m2 can process up to 10,000 orders of wine and gourmet products per day in Europe.

Veepee's main challenge is to deliver daily services adapted to different sectors such as ready-to-wear, household equipment, high-tech, wine, or even gastronomy.

Installation

Between the artisanal practice of upcycling and the digital sale of stocks for the public, we want to create bridges and crossroads.

Collection

UPCYCLE SOLUTION

Le laboratoire créatif de Veepee, Upcycle Solution, lance son premier drop à Paris Internationale. Découvrez un vestiaire unique et responsable, signé Maroussia Rebecq.

Vivre une expérience exceptionnelle qui, au-delà de la consommation, vous emporte dans une vision durable et inspirante du traitement des stocks.

Pour ce premier DROP, US a investi une matière deuxième main qui ne peut aller plus loin dans la chaîne commerciale car trop endommagée par le temps. C’est une matière qui n’a pas ou plus de valeur sur le marché que nous avons choisit de valoriser en la travaillant avec soin.

La valorisation textile patronée signe notre premier drop, nous avons créé de nouveaux tissus à partir de jersey, du denim, de la popeline et du sportswear. Les formes sont unisexes et atemporelles.

La présentation physique de la collection est accompagnée de sa version digitale. C’est un onglet, intégré au site de veepee que nous entrerons dans un espace interactif.

À la vente, notre positionnement est celui d’un luxe accessible, le prix des pièces se calcule de façon transparente en fonction du temps passé sur chacune d’elle. Nous voulons à la fois valoriser le travail artisanal, mais nous voulons donner accès à notre aventure au grand nombre. Ainsi à chaque drop, nous éditons un tee shirt en collaboration avec un artiste. Il est sérigraphié dans notre atelier et vendu à partir de 20 euros.